Elma's Bar

My dear neighbours Aïko and Michael asked me to come up with a visual identity for their rolling concept bar called "Elma's Bar". Since every party has its needs, Elma's bar offers tailored fit concepts. Whether it's a tiki-bar serving exotic cocktails or they're pouring the finest craft beers, if you can think it they can do it.

Everything is black and white to blend in seamlessly with whatever they have going on in the bar. To emphasize the variety of what they have on offer, a set of patterns is developed which can be used randomly throughout the visual identity. Always placed off center, the patterns always remain a subtle detail instead of screaming for attention.

An ever growing, ongoing project.