Hapkin is a true Belgian blonde beer with roots going all the way back to the 11th century. Count Boudewijn VII of Flanders (1093-1119), aka Hapkin or "Man with Axe", ordered the fathers of the abbey Ter Duinen to brew a strong, blond beer that should make him and his men invincible. Hapkin still is that strong blond beer with a specific soft bitter aroma.

Keeping this tradition and values in mind, the beer got a 21st century image to go with it's 21st century bold taste. It's a beer for hard working people yielding their tools of trade, both blue- and white collar, which is reflected throughout the brand. This is also reflected in the POS material that takes cues from construction work.

Project done while working at Mirror Mirror.