An ever changing and flexible visual identity system for Take The Lead, an Antwerp based allround digital service provider. From service design to development and everything in between, if you name it, they will do it. Take The Lead helps their clients to - you guessed it - take the lead and become the best in their field.
The whole identity is based on visually extending the wordmark to the limits of whatever medium it is used on. The approach is somehow atypical for this type of company and helps them stand out between their main competitors.